Apple Restaurant Business Plan

Apple Restaurant Business Plan

            In an increasingly globalized world, food forms an integral part of a human lifestyle. This is a business opportunity be exploited. The paper is a detailed business plan for Apple Restaurant. It consists of financial plan, requirements and the target market.

Location

Apple Restaurant is a privately owned business entity specializing in fast food provision. The firm will be located at the Outskirts of Los Angeles. The atmosphere in the strategic location is conducive, especially for the customers tired of chaos within the city.  Apple Restaurant shall offer excellent dining services for tourists and locals alike. To achieve this goal, the competent HR team will source for the best chefs from all over the country. While the move will be costly to the organization, the return on investment (ROI) will be higher especially in the long-run. It is notable  that the main goal of Apple Restaurant is to offer unique services suitable for LA suburb’s middle-class.

Today’s business environment is globalized. Therefore, the level of competition is high. In food and hospitality sector, for instance, mushrooming fast food outlets makes it nearly impossible to differentiate one from the other. The only way for a startup business in LA to survive a charged and competitive environment it to provide the quality services at an affordable cost. Apple restaurant is in the right track. The corporation is set to establish a single outlet in a crowded mall famed as a tourist destination. Once the operation has gathered pace, the management will explore new ways to use the generated income for expansion purposes.

As a startup business entity, Apple Restaurant requires adequate funding. Some of the requirements include furniture and utensils. Besides, the management will consider renting a retail outlet for operations. The 80 square meter outlet should be able to accommodate an upwards of 33 guests. It is imperative to equip the restaurant with modern furniture to ensure serenity and comfort.

Startup Requirements

Furniture                                             $8000

Rent                                                    $7500

Packaging and Stationery                   $5000

Required Liquid Money                     $9000

Others                                                 $10000

Total requirement                                $39500

The owners of Apple Restaurant will fund the business during the first year of operation. In addition, resources can be obtained from financial institutions through loans.  However, an external source of funding should be considered as a last resort.

Some of the products that will be offered on the menu will include a burger, sandwich, pizza, and roll. Additionally, French fry, mutton, and chicken fry will be served. Occasionally, special foods such as Chicken Khichuri, fried rice, and noodles will be inserted in the menu. Refreshments will include fruit juices like orange grape and mango.

Food production process will be carried out within the confines of restaurant's kitchen. Dairy products, meat, and fresh vegetables shall be used in creation dish creation from scratch. Chefs and their staff will be instructed to exercise a high level of sanitation to meet the standards set by industry’s regulatory board. Quality production, food packaging and presentation are fundamental in gaining customer’s loyalty.

Apple Restaurant's menu will be dotted with low-priced food that embrace the global diversity. Given that most of the customers will tourists from different parts of the world, it is important to embrace global food standards but with a local touch. Apple Restaurant’s brand shall be centered on healthy food made up of natural ingredients and low fat. The flavor should be familiar and unique. The company’s image should feature light and nutritious. Satisfaction shall be prioritized.