Entrepreneur Internship Assessment
a. Opportunities
In
the United States, it is hard for entrepreneurs to discover the next
opportunity to sustain the current business while solidifying the
organizational brand. Specifically, the liquor industry is vast and requires
large capital to run a start-up. Most of the competitors in this industry have
generational businesses, where families have accumulated market experience to
survive. Introducing a new business idea like Entrepreneur Internship requires adequate knowledge of the
potential clients and strong relationship between the customer and the service
provider. Therefore, it is necessary for an entrepreneur to invest in research
and development to avoid loss of contact with the market. Besides, it is
recommendable that the business owner explores
other opportunities to avoid over-reliance on one source of income and to
guarantee business stability. At the same time, the generated resources can be
re-invested in mainstream operations to boost short and long-term market
prospects. Additionally, exploration of other opportunities cushions
Entrepreneur Internship brand since the owner channels the income to
advertising and product promotion expenditures.
Diversification of Business
Operations
Profitability
and motivation characterize entrepreneurial culture. However, such goals are
unattainable unless the business owner implements ideas for sustaining business
growth and revenue generation. The management of Entrepreneur Internship ought
to diversify the business operations by investing in other sectors in the
industry. Over the years of training Liquor industry staff, the business owner
has accumulated fundamental know-how on the industry’s year-long performance,
legal requirements, and market expectations. Therefore, this knowledge is
applicable in exploring the potentially lucrative businesses for re-investing the
income. It is true that some business owners focus on one idea and eventually
succeed (Ardichvili et al., 2013). However, there are budgetary constraints
that limit success hence a high potential of terminating operations. For a
start-up entrepreneur in the beer industry, it is advisable to merge with other
businesses and be a crucial contributor of ideas during the inception process
rather than single-handedly implementing the idea from the ground up. In this
way, the entrepreneur increases the profitability opportunity while limiting
business risks.
Angel Investment
The
popularity of angel investors has surpassed that of venture capitalists over
the past decade. It is a similar situation in the liquor industry. As
Entrepreneur Internship grows, the owner should stress less about meeting the
periodic operational costs. Instead, he should direct the energy towards
improving service delivery and improving customer loyalty. The benefit from
angel investment opportunity is two-way. For
instance, the business owner can invest his resources in this business portfolio and reap interest
after specified period of time or he can borrow resources from the established
lenders to meet the rising business needs.
Alternatively,
there is an option of crowdfunding that allows budding entrepreneurs to circumvent
traditional investors and loan outlets. Crowdfunding
involves a direct interaction between the
client and business owner, where the latter inquires on the interest rate
levels. Satisfied with the deal, the entrepreneur obtains the funds for the production of goods and services and
distributing them to the interested parties. Not only does the stategy encourages business innovation but also
diversity in the business environment. Moreover, crowdfunding levels out the playing field among the competing
organizations. At the same time, it neutralizes the edge resulting from restarting
business operations and being well-connected in the beer industry.
Start-up Incubation
Entrepreneurship
training can initiate a start-up incubation program to educate the trainees on
the importance of opening and operating
their own businesses instead of looking for employment. In the industry, the
unstable market conditions result in unpredictable business dynamics. Today, most
owners of beer manufacture brands are disillusioned due to the weakening
overseas demand of America’s light beer. Therefore the sector is no longer
viable. However, Entrepreneur Internship has an opportunity to impart new
skills to the managers of such firms to ensure business re-engineering and
rejuvenation. If this is successful, the clients could introduce new business
models to tap into the growing demand for brandy and Vodka. In the end, it is a
win-win situation for both parties.
Focusing on Quality
Provision
of quality services sets the business on a leadership role. There are numerous
benefits and opportunities of being a business leader. First, the firm
establishes its brand in the national and international market. Secondly, there
is an influx of clients due to improved branding and better service delivery.
Third, the workforce adopts an improved business culture and work ethic.
Consequently, the organization earns an advantage over its competitors. Most
importantly, Entrepreneurship Internship’s management should integrate
Information Technology in the business model to exploit multiple business
opportunities through online channels. For instance, the social media platforms
such as Twitter, Instagram, or Facebook can be used to advertise the service
and product to a global audience.
Foreign Market
As the American beer industry become saturated with
liquor firms, it is advisable for Entrepreneur Internship Inc. to venture into
emerging markets. China, for instance, presents numerous opportunities
considering the size of its population, appetite for alcoholic drinks, and
penetration of Western quality products. Therefore, setting up a subsidiary in
the country means unobstructed access to a large market. Still, the firm has to invest heavily in studying the business culture and sourcing
for a qualified local workforce but the
return on investment will be worth the risk.
b.
The
Viability of Business Diversification
Diversification is a viable option for Entrepreneur Internship
due to various reasons. Understandably, the sale and production of alcoholic
products in the United is at the strategic crossroad. First, there is a gradual
decline of the middle-income earners that
often constitute the largest consumer segment. Secondly, the loyal customer
base is diversifying their preferences and tastes. Third, the low-alcohol and
beer market is completely saturated, leading to a lower number of potential
clients that require training services. Lastly, the trend of globalization is
rapidly eating into the American liquor
market.
Considering
these challenges, it is essential for the firm to adopt new strategies for
future sustainability. In addition, other business entities in the industry have
to strengthen their core alcohol production business and provide other
beverages such as mineral water, or non-alcoholic drinks. Alternatively, the
organization has an option of providing products and services in a different
industry. However, Entrepreneurship Internship should focus on vertically
integrated business opportunities or those founded on the industry’s core
competencies. Either way, the new business environment will be closer to the
parent industry. Of keen to note is that large rivals are spending a significant amount of resources on revamping
the beer business to meet the consumer’s changing demands.
If
the management prioritizes growth, it is important to carefully plan the future
operation for short-term and long-term, success (Stern & Henderson, 2014).
Indeed, business growth and diversification have
risks but the adoption and successful implementation of the right strategy ensure stability and security. Most
importantly, Entrepreneur Internship’s management has to exhaustively assess
the current weaknesses, threats, and
strengths to determine its readiness and to consider moving to the next stage. Next,
the leadership has to build a new growth strategy.
As
Entrepreneur Internship moves beyond the
start-up phase, its focus adjusts to
incorporate new business ideas for a sustained growth. Therefore, the
identification of expansion opportunities
ensures stable revenue generation. Some of the factors to consider prior to
making business moves include market share, turnover, sales, profits and the number
of employees. The determination of the aspects that paint an accurate image of the organizational
performance depends on its ranking in the industry.
The
Entrepreneur Internship performs relatively better compared to the competing
firms. Therefore, it is viable to scout for other ways to develop. A failure to
consider expansionary measures gives the rivals a chance to grow and eat up the
firm’s market share. In the long-run, Entrepreneur Internship’s position
weakens. Diversification, therefore, starts with the consolidation of the
existing business platform. In addition, the management should ensure smooth
operations for the core business even as it spends time and resources on
diversification. A successful
diversification does not involve neglecting the existing customer base since it
underpins growth. Besides, the loyal customers are the source of transitional cash
flow.
Furthermore,
the timing is right for diversification. Although the firm’s finances are
limited, they are enough for coping with the expansion program. Besides, the
systems and resources are in place for continuing the current path while
targeting the foreign market. The firm sets aside financial resources for a
backup plan in case the new initiative disrupt the performance. In this way,
the regular clients will not lose out. Some of the plans that the management
reviews prior to the diversification include redefining service provision
techniques, the addition of specialized
staff, and outsourcing of skills for an effective
consolidation.
The
thorough customer and market research for the new services and products allow Entrepreneur Internship to
create a clear development strategy. In fact, there are plans to try out the
new service for a limited time period (for instance using test marketing and
prototypes) prior to commitment. Moreover, a snap business analysis indicates
that the supply chain, marketing, and sales operations can successfully cope
with the additional demands. Diversification is necessary, especially in an
increasingly globalized alcohol industry that forces businesses to consider the
provision of new services or looking for
new markets. Product and service diversification program is a risky
undertaking, given that the organization must embrace unfamiliarity and
uncertainty. In fact, the corporation is joining an unchartered territory,
hence the importance of having an effective compass.
c.
Global
Trends affecting Businesses
Global
forces greatly influence the business environment in the US’s liquor industry.
Business trends, for example, define how Entrepreneur Internship responds to
competition and interact with clients. Some of the latest global trends include
religious fundamentalism, technological advancement, healthy living, and
emerging markets. Therefore, these forces define the business culture, thus
prompting the companies to quickly adapt to the latest dynamics. In addition,
globalization introduces fierce competition and organizational uniformity.
Consequently, Entrepreneur Internship must devise strategies for enhancing
compliance with the prevailing global business trends.
Focus on the Environment
SMEs
and governments focus on sustainable business practices through environmentally
friendly practices to mitigate climate change. The alcohol industry is not an
exception. Entrepreneur Internship should incorporate lessons on the effect of
global warming on business practices to ensure that the clients are conversant
with the business trend. It is costly for small businesses to go green. Still,
the US government has passed a policy that mandates a stamp of approval on all
products to indicate green disposal and production. Notably, the administrative
overheads rise significantly if the service industry observes strict
environmental regulation. As a result, the production cost skyrocket throughout
the business community as a net effect of compliance with global environmental regulation.
Information Technology
Technological
advances enhance communication on a global scale. Businesses are exploiting
this opportunity by reaching out to their potential clients through social
media and online product promotion avenues. Other organization in the liquor
industry use email and smartphone apps in communicating with their consumer
base (Bughin et al., 2013). In particular, the social media advertisement
platform is affordable for start-ups. It is an ideal choice for reaching out to
a wide base of new customers, especially during business expansion and
diversification.
Emerging Markets
The
drive towards international trade is one of the globalization aspects. The
interlinking businesses conceive a powerful force that constitutes a liquor
market not limited by national boundaries or sea. While globalization ensures international
success for most of the US’s start-up firms, a financial crisis in one part of
the planet (for instance the United Kingdom) has a direct influence on all the
organizational subsidiaries across the planet. In addition, there is a
remarkable interconnectedness of global supply chain network in that the
production can be affected in Japan should something happen in the United
States. In Japan, the traders’ worst fears were confirmed after the Earthquake
and Tsunami. The emerging markets compound this issue due to increasing buying
power and rising number of beer manufacturers. Eventually, the companies in
this sector compete fiercely for raw materials and customers.
Further,
the emerging markets are introducing reverse innovations for the developed
world. Most tech start-ups in the United States introduce their products (such
as iPhones) in the emerging markets first before bringing them to the EU or the
US. The main reason is that the cost of labor is low in emerging Asian nations.
Consequently, the emerging markets catalyze growth in the alcohol and beer
industry.
Religious and Cultural Ideologies
Contradictory
religious views and ideologies shape how business entities conduct their
affairs. Specifically, the alcohol industry is under constant scrutiny from
Christian activists due to underage drinking claims. On the other hand, ideologies
compete for resources, time, and people’s attention. Whether cultural,
religious or political, people have strong convictions and are ready to defend
or maintain them at all costs. In some cases, spiritual groups can use
intimidation and force to implement their agenda. For SMEs, transacting in
foreign countries like the Middle East, Japan, or India calls for adherence to
cultural and ideological views of the natives. The R and D team has to devise effective strategies for operating within
such settings. In the Gulf States, there are some regions where alcoholic drinks
and pork are decreed as non-halaal
because of religion.
Population Growth
The American population is growing at a slow
rate but the global population is booming. There is a population explosion in
China, India, Sub-Saharan Africa, and South Korea. It implies that in the near
future, there will be a large market for goods and services. Already, China’s
1.3 billion people have an appetite for American products and services. It is advisable for Entrepreneur Internship
to reach consider this growing customer base.
Demographic
change is also trending globally. For instance , Han Chinese constitute more
than 20% of the global population, whereas in the United States, the Hispanic
populace is growing rapidly. Statistics indicate that between 2000 and 2010,
their population increased by 21 million to 52 million. This explains the
shifting preferences and tastes for alcoholic products.
d.
Impact
on Opportunities
As
the world move towards minimizing climate change, Entrepreneur Internship has
an opportunity to diversify its business structure by incorporating green
products and services. For instance, the firm can collaborate with the
government in drafting new lessons for their clients. The introduction of a new
system of consulting with interns implies that this organization meets the
federal government’s requirements. In addition, it earns a competitive
advantage since Entrepreneur Internship adds a new service package to address
market trends. Diversification to environmental awareness consultation services
attracts a new customer base for long-term
sustainability.
On
the other hand, integration of business activities with the latest technology
meets the firm’s goal of providing quality products and services. Through
internet connectivity, the organization’s research team utilizes online tools
and information to boost business performance. In addition, the social media
platforms are usable in strengthening client-business relationship. Technology
also ensures automation of most services in the beer production industry thus
eliminating the company’s need for the additional
workforce. In turn, the business minimizes the operational cost. Then, the
management redirects financial resources to improving quality.
Due
to the trending demographic changes, the
firm should tap into the emerging market
experiencing rapid economic growth. As the number of middle-income earners shrinks
in the West, it is rising in Asian and Africa. Therefore, such regions are
viable business destinations especially for firms experiencing poor performance
in the United States. If the organization posts high profits and sales revenue
in India or South Korea, the leadership can use the money to revive the local
market or conduct extensive research and development.
Globalization
of business operations gradually transforms the business landscapes overseas
through cultural interactions and exchange of ideas. Over time, religious or
ideological misconceptions regarding specific products and services will be
eliminated, thus opening up the Middle Easter markets. Moreover, globalization
is the source of start-up incubation business opportunity. When technology and
accessibility to the internet open up remote places on the globe, aspiring
entrepreneurs use electronic gadgets such as smartphones to learn through virtual
conferences and video conferencing.
Business
challenges trigger opportunities, especially for an innovative entrepreneur. In
most cases, customers focused on environmentally-friendly products or services
are willing to pay an additional premium
for an entrepreneur that is ahead of the pack. For instance, listing the
ingredients and local product traits increase its attractiveness than a
competitor’s product shipped from Asia or Europe. Excellent entrepreneurs can
recognize the specific business trends that are transformable into
opportunities.
e. How Business Trends Affect
Sustainability
The
use of social media for product promotion introduces interactive marketing. It
is growing fast due to its global popularity. Most entrepreneurs prefer this
platform to costly traditional advertisement techniques in which the client is
passive. Social media marketing, blogging, and use of emails encourage
participation by the online community. Most interfaces have sections that the
user can provide feedbacks. The data is crucial for ideation and product
creation. Given that there is no wrong
or right answer, the clients are more likely to favorably
choose the services or products. In light of this,
it is clear that sustainability, marketing, and social networking are
inherently interconnected.
Business
sustainability is no longer out of reach even in the liquor industry. For
entrepreneurs, greener options are
available in the online realms. Green
business unleashes more potential than was possible a decade ago. The more the
organizations embrace changes and technology, the higher the profitability and
chances of business expansion to new destinations. Therefore, the new markets
abroad can sustain the failing local operations.
In
summary, Entrepreneur Internship cannot survive in the domestic market unless
the owner diversifies the operations. The local market is in a gradual decline,
hence hurting profits. Partly, the cheap imports of alcoholic drinks and
changing consumer taste are to blame for deteriorating performance. Some of the
global trends such as demographic shifts and technology also influence
Entrepreneur Internship’s annual performance. Exploiting technological advantages
earns a competitive edge over rivaling
firms both within and outside the United States.
References
Ardichvili, A., Cardozo, R., & Ray, S.
(2013). A Theory of Entrepreneurial Opportunity Identification and Development. Journal of Business Venturing,
18(1), 105-123.
Bughin, J., Chui, M., & Manyika, J. (2013).
Ten IT-Enabled Business Trends for the Decade Ahead. McKinsey Quarterly, 13(May).
Stern, I., & Henderson, A. D. (2014).
Within‐Business Diversification in Technology‐Intensive Industries. Strategic Management Journal, 25(5), 487-505.